Potatoes Growing

The Beginning

The business was started in 1947 by Mr Morgan Laurenson who had previously worked in the agricultural, grain and seed, and horticulture industries. The early involvement with potatoes began here.  In 1949 he incorporated the company to which he gave his name.

Mr Morgan Laurenson served New Zealand in both world wars.

Progress:

Today’s owners followed in Mr Laurenson’s entrepreneurial footsteps keeping the business ‘ahead of the curve’, meeting current demands and creating innovative, forward- thinking solutions for the world’s food supply industry into the 21st century.

Growth today:

A new, expansive building, incorporating administration offices, warehouse, packhouse and factory was purpose-built in Manawatu’s newest and fastest growing industrial hub from where all operations are carried out today. Accessibility, versatility and adaptability facilitates pre-pack, fresh vegetables and supply-related requirements. This is MorganLaurenson today.

Foundation crop:

MorganLaurenson was founded on fresh from the ground, nutritious, tasty potatoes. This versatile and much-loved vegetable crop and its many uses, remains an integral part of the company’s now varied and versatile product range.

USING THE LATEST PROCESSING AND PACKING MACHINERY FROM EUROPE AND CHINA AND EMPLOYING ENTHUSIASTIC, LOYAL STAFF, ALL COMPANY DIVISIONS OPERATE UNDER STRICT NEW ZEALAND AND GLOBAL HEALTH, HYGEINE AND SAFETY REGULATIONS AND QUALITY ASSURANCES

 

Mr Morgan Laurenson