Our Story

With 7 + decades of growing, sourcing, processing, pre-packing and distribution behind us, along with our passion for forward thinking initiatives in distributing our growers’ fresh produce to major food suppliers, we have to agree we are pacesetters in New Zealand’s fresh produce supply and distribution industry and we work smart to retain that position, constantly.

The business was started in 1947 by Mr Morgan Laurenson who had previously worked in the agricultural, grain and seed, and horticulture industries. The early involvement with potatoes began here. In 1949 he incorporated the company to which he gave his name.