Our Story

With 7 + decades of growing, sourcing, processing, pre-packing and distribution behind us, along with our passion for forward thinking initiatives in distributing our growers’ fresh produce to major food suppliers, we have to agree we are pacesetters in New Zealand’s fresh produce supply and distribution industry and we work smart to retain that position, constantly.

The business opened its doors in 1947 and in 1949 Mr Morgan Laurenson incorporated the company to which he gave his name. A fair, hard-working, man, he valued people highly and the contributions they made to delivering ‘fresh’ produce to the consumer. Today, Morgan Laurenson proudly carries on his legacy.