To whom it may concern
Plant & Food Research (PFR) have a long standing and strong relationship with Morgan
Laurenson Ltd together since 1995. We have worked together to trial, licence and
commercialise New Zealand bred potatoes.
Morgan Laurenson have been successful in tendering for and commercialising the following
varieties - 'Pacific', 'White Delight', 'Crop22', 'Kiwitea', 'Moonlight', Purple Passion('Crop32'),
'Summer Delight', 'Crop80' and White Beauty 'Crop39'.
The PFR potato breeding programme focuses on breeding and developing new varieties that
are sustainable using less fertiliser, water and resistant to pest and diseases. Morgan
Laurenson have been proactive and responsive to these goals in their evaluation and
commercialisation of our material. The company actively works with PFR research teams
including breeding, postharvest and agronomy and is generous in supplying potato material for
research projects and clinical trials. In addition Morgan Laurenson have provided market
insight to PFR. The company arranges grower trials of advanced PFR Potato lines, collects data
and has in house quality testing to assist commercialisation decisions for these new lines. The
PFR researchers and scientists have open and regular communication with the company.
Collaborations between the two partners have included International Year of the potato
promotional events and hosting industry field days on grower properties.